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All people, including women as individuals or as a group, should be treated with respect and dignity. To this end they should be depicted as living and working in a variety of circumstances and assuming a broad range of responsibilities.
Dr. and Mrs. Rolfe
or
Dr. Erica and Mr. John Bruce
not
Dr. Rolfe and his charming blonde wife Dora
or
Mr. John Bruce and his doctor wife
Parent and child
not
Mother and child
People (or Families) are suffering increasingly from the burden of taxation.
not
Men and their families are suffering increasingly from the burden of taxation.
Professionals, their spouses and their children
not
Professionals, their wives and their children
the average worker
or
the average wage-earner
not
the average working man
© Public Services and Procurement Canada, 2024
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